H&M The new Icons Collection

H&M will launch a collection based on new icons. Daphne Groeneveld, Lindsey Wixon, Liu Wen and Joan Smalls have, with their different styles, inspired a collection that will be available in the shops in the beginning of April.

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H&M Fashion Show at Paris Fashion Week HMAW13

You can here "Elle a les yeux revolver" or "Je t'aime moi non plus" at the piano before the show starts..I'm not in Paris but thanks to Livestream, anyone could see the great défilé of HMAW13 live.
You could see among other celebrities Anna Dello Russo in the front row. 
Black and white were the dominating colours, high knee high boots were everywhere and overall, H&M showed very beautiful and wearable garments that anyone would probably like to have in his closet.

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Conscious Collection Spring 2013

Here are some clothes and accessories from the collection...my favourite is the flower dress!

Vanessa Paradis for H&M

H&M unveiled Vanessa Paradis as the new face of its next Conscious Collection campaign. The trendy and sustainable collection will be available this spring in the stores.
Coinciding with the campaign, there will be the launch of a garment collecting action in some H&M stores. Customers will be able to bring any unwanted garment - rather the ones which can't be worn anymore (stains, holes...) - and get a 50kr discount for each 300kr purchase in an H&m store.

H&Ms new store....& Other Stories

H&M will launch its new stores chain during this spring in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm.But we will also be able to shop online via stories.com in Belgium, Danmark, France, Italy, The Netherlands, Spain, Great-Britain, Germany and Sweden.

According to spokesperson Elke Kieft, the range starts from 7 euros flipflops to leather boots of 225 euros.

In their ateliers located in Stockholm and Paris, the designers have worked on a new concept of clothes that would match a wide range of accessories and make-up.

Lisa Butler, who is in charge of the make-up collection wanted the products to be of high quality and therefore chose to sell them in a simple packaging that would be environmentally friendly. The idea is to be able to return it to the store and get a 10%discount on the next purchase.

Can't wait to see the whole collection and I hope that they will soon open a store in Gothenburg!