Vanessa Paradis for H&M

H&M unveiled Vanessa Paradis as the new face of its next Conscious Collection campaign. The trendy and sustainable collection will be available this spring in the stores.
Coinciding with the campaign, there will be the launch of a garment collecting action in some H&M stores. Customers will be able to bring any unwanted garment - rather the ones which can't be worn anymore (stains, holes...) - and get a 50kr discount for each 300kr purchase in an H&m store.